My professional journey so far…
After my MA graduation in 2007, I started working as a freelance motion designer for the TV and theatre industry before switching my focus towards video production for online marketing and events.
In 2010 I launched Explainimate, a brand that focused on the production of story-driven, animated videos with a product-like pricing and packaging strategy. The success of this allowed me to co-found Captain Motion in 2012, a boutique creative studio that specialized in audiovisual and immersive storytelling for brands and events.
At this time we also took our first steps into product development, creating an online service that allowed clients to customize and rebrand animated videos themselves.
Marketing is no longer about the stuff that you make, but about the stories you tell.Seth Godin
Besides running the studio, I started researching and writing about creative 3D technology. With over 50 thousand visitors a month, the popularity of my blog resulted in a spin-off consulting business, which I launched as 3D Scan Expert in 2016. Beside building this brand, this also allowed me to gain experience with content and affiliate marketing.
As I like to switch focus from time to time to explore new creative possibilities, I started a full-time position in 2019 at a creative agency to lead a team of designers and developers in the production of audiovisual and interactive content for the event industry. When the Covid pandemic hit in 2020, I was fortunate to be part of the creative team that was leading the way in the development of virtual event studio concepts as well as an online event platform. This further fuelled my affinity with software-as-a-service products.
I’ve made a fresh start in 2022, returning to branding and the core of my passions: creative storytelling. I recently started working part-time as Brand Storyteller at the fast-growing SaaS company Visma Nmbrs that is changing the workspace though innovative HR software. I’m also re-launching my freelance Creative Consulting business.
Looking back, these first 15 years of my professional journey have been an exciting ride! One of the most most important thing I’ve learned is that none of this would not have been possible without the people I crossed paths with on my journey, and I’m forever grateful for their help, dedication and inspiration.
If you’re still reading this and are curious to what would happen if our paths would cross, let me know! I’m always up for a (virtual) coffee to discuss the future of life, the universe and everything.
Photography by Naomie Laan