WHAT I DO
I’m a Multidisciplinary Creative helping brands and changemakers blend Story, Strategy & Technology.
Over the past 20 years, I worked as a creative director, producer, consultant and strategist, guiding projects from early concept through to execution. From start-ups shaping their identity to established brands refining their voice, I support teams in building clarity, narrative depth and creative momentum.
Technology plays a key role in how I bring stories to life. From crafting content with emerging tools to building innovative systems that streamline production, I use technology as both a creative force and an operational enabler.
PAST
My experience spans industries such as tech, media, events and marketing. This allows me to draw connections across disciplines and craft solutions that are both strategic and emotionally resonant. Whether collaborating closely with founders or stepping in as a creative lead, I bring a cross-functional mindset grounded in curiosity, empathy and intent.
Besides a Master of Arts degree, I have completed courses in Branding, Storytelling, Design Thinking and Workshop Facilitation.
This diverse background allows me to not only approach problems from various angles and create innovative solutions but also offer clearly structured co-creative processes designed to make ideas happen.
PRESENT
I currently work as the Brand & Creative Strategist at Nmbrs, shaping the brand’s creative direction and strategic positioning as the company evolves into a fast-growing scale-up. I work closely with leadership, marketing, design and people teams to translate vision into clear narratives, people-centric brand campaigns and content strategies that support both commercial growth and internal culture.
Besides that, I founded Neat Narrative to help other leaders, marketeers and creatives tell better stories though coaching and workshop facilitation.
And when I’m not working, I like walk the streets with my vintage-looking digital camera, pretending I’m still shooting on film.
I’m based in the beautiful city of Haarlem, The Netherlands.