Over the past 20 years, I worked as a creative director, producer, consultant and strategist, guiding projects from early concept through to execution. From start-ups shaping their identity to established brands refining their voice, I lead creative teams in bringing ideas to life through design, storytelling and creative production.
Technology plays a key role in how I bring stories to life. From crafting content with the latest tools, to building innovative systems that streamline production, I use technology as both a creative force and an operational enabler.
My experience spans industries such as tech, media, events and marketing. This allows me to draw connections across disciplines and craft solutions that are both strategic and emotionally resonant. Whether collaborating closely with founders or stepping in as a creative lead, I bring a cross-functional mindset grounded in curiosity, empathy and intent.
Besides a Master of Arts degree, I’ve completed courses in Branding, Storytelling, Design Thinking and Workshop Facilitation. This diverse background helps me approach creative challenges from different perspectives, combining strategic thinking with hands-on creative problem-solving.
I currently work at Nmbrs where I help shape the brand’s creative direction and strategic positioning as the company evolves into a fast-growing scale-up. I work closely with leadership, marketing, design and people teams to translate vision into clear narratives, people-centric brand campaigns and content strategies that support both commercial growth and internal culture.
And when I’m not working, you’ll find me painting or wandering the streets with my vintage-looking digital camera, pretending I’m still shooting on film.
I’m based in the beautiful city of Haarlem, the Netherlands.