WHAT I DO
I’m a Multidisciplinary Creative helping brands and changemakers blend Story, Strategy & Technology.
Over the past 20 years, I worked as a creative director, producer, consultant and strategist, guiding projects from early concept through to execution. From start-ups shaping their identity to established brands refining their voice, I support teams in building clarity, narrative depth and creative momentum.
Technology plays a key role in how I bring stories to life. From crafting content with emerging tools to building innovative systems that streamline production, I use technology as both a creative force and an operational enabler.
FOR BRANDS
Whether you have an established brand or a start-up in the process of building one, I create innovative strategies, stories and solutions that drive growth and strengthen your brand’s presence.
Brand & Creative Strategy
Don’t matter by winning—win by mattering! I build brands strategically, and make them come alive through creative campaigns based on a deep understanding of your audience.
Creative Direction
I know how designers and content creators think and communicate. Thoughtful creative direction not only optimizes creative teams—it inspires them to bring their best.
Brand Storytelling
People like data, but they love stories. Written, audiovisual or interactive, I’ll make sure your stories are told in a way that aligns purpose with audience.
Content Strategy & Production
In a world flooded with content, standing out requires more than volume. I help brands craft content with purpose—where storytelling, structure, and quality aren’t afterthoughts, but the strategy itself.
Creative Technology & Operations
I’m keen on using both proven and emerging creative technologies like 3D, VR and AI to turn imagination into impactful content. And to bring these ideas to life at scale, I design smart workflows that help creative teams stay focused & flexible as demand grows.
Design Thinking
Some problems can’t be solved alone. This co-creative approach focusses on understanding user needs, generating innovative ideas, and developing actionable solutions.
FOR CHANGEMAKERS
For individual entrepreneurs and small teams, I offer coaching sessions and facilitate workshops to help refine and communicate your personal or professional narrative.
Personal Branding
Unlock your unique strengths and define your personal brand. Together, we’ll craft an authentic style and message that resonates with your audience, builds trust, and creates meaningful connections.
Storytelling Coaching
Transform your ideas into powerful stories that captivate and inspire. I’ll guide you in shaping a narrative that aligns with your values, engages your audience, and drives action.
Creative Workshop Facilitation
Ignite your team’s creativity and drive innovation. Through tailored workshops, I’ll help you collaborate, think outside the box, and develop actionable solutions to your challenges.
I’ve launched a separate brand for my Storytelling Coaching services. Click the logo to discover more.
WHY WORK WITH ME?
My experience spans industries such as tech, media, events and marketing. This allows me to draw connections across disciplines and craft solutions that are both strategic and emotionally resonant. Whether collaborating closely with founders or stepping in as a creative lead, I bring a cross-functional mindset grounded in curiosity, empathy and intent.
Besides a Master of Arts degree, I have completed courses in Branding, Storytelling, Design Thinking and Workshop Facilitation.
This diverse background allows me to not only approach problems from various angles and create innovative solutions but also offer clearly structured co-creative processes designed to make ideas happen.
I’m based in the beautiful city of Haarlem, The Netherlands.