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Field Notes from the Intersection of Story, Strategy & Technology.
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Fujifilm X100VI (2024) & Rollei XF 35 (1974)
The Fujifilm X100VI (2024) & Rollei XF35 (1974) — spanning 50 years of "range finder" cameras

Why I upgraded my Fuji X-E4 to X100IV — not X-E5 (and almost X half)

I love cameras as much as I love photography — holding a well-designed camera adds something to the experience. The cold metal against your fingers, the slight resistance of a focus ring, the clicking sound of control dials, the feedback of a mechanical shutter. Holding something in my hands that’s more than a flat, rectangular piece of glass shifts me into a different creative mode. Many large cameras have these features but I’ve always been attracted to compact point-and-shoot and range finder style cameras because of their pocket-ability and discreetness. Like Batman, I also prefer my gadgets black.

Sure, I’m probably being nostalgic. But if the latest sales figures of Fujifilm digital cameras are anything to go by, I’m not alone. I’m well aware that I’m the exact target audience of their retro-inspired cameras. To illustrate this , and my decision to buy the Fujifilm X100VI, and not the new X-E5, as a replacement for my X-E4, let’s first take a (seriously long) photographic trip down memory lane. For that, I dug up my virtual photo shoe box and revisited my old Tumblr site — the place where I first wrote about creativity, technology, and photography.

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